Health Behaviour and Promotion

.ppt Health Behaviour & Health Promotion (Kate Jolly)

Adherence

• Factors
• Non-Adherence: Failure of patients to follow recommended health behaviours/treatment by clinician
• Focuses on Collaborative clinician-patient relationship and Shared decision making
• How Frequent?
• Non-Compliance reasons
• Ley's Model of Compliance, Stanton's Model of Adherence, Information/Motivation/Strategy Model (Martin)
• Information: Good Communication, Attentiveness, Build Trust → Shared Decision Making, Encourage patient to share strategy
• Motivation: Help Belief in Efficacy, Listen to/Discuss Negative attitudes, Determine Patients social system and its Support/Detriment, Build commitment to Adherence
• Strategy: Assist in overcoming practical barriers, Identify Assistance, Financial aid, Sign Behavioural Contract, Support Groups, E-reminders
• Improving Adherence

Promotion

• Common Response - Educate people, Give information. INSUFFICIENT
• Generic Model of Health Promotion
• Reduce Unhealthy, Increase Healthy Behaviours
• Health Action Model
• Behavioural Change Techniques - CALOR-RE Taxonomy
• How to Change Behaviour